Addison Rae Easterling has emerged as one of the most successful digital creators of her generation, successfully transitioning from viral TikTok dancer to a legitimate pop star and actress. Her journey from a Louisiana college student filming dance videos to a multi-millionaire entertainer represents one of the most impressive pivots in modern celebrity culture.
Who is Addison Rae?
Addison Rae Easterling, known professionally as Addison Rae, is an American singer, actress, and social media personality. Born in Louisiana in 2000, she briefly attended Louisiana State University to study sports broadcasting before dropping out to pursue her burgeoning online career. She joined TikTok in 2019 and rapidly became one of the platform’s most-followed creators, amassing over 88 million followers across her social media platforms.
Rae has since expanded her portfolio to include music, acting, and entrepreneurship. Her debut studio album, Addison, was released in June 2025, earning critical acclaim and Billboard chart success. She has also appeared in Netflix’s He’s All That and Eli Roth’s Thanksgiving, alongside securing a multi-picture deal with the streaming platform.
Addison Rae’s Net Worth: The Numbers
Estimates of Addison Rae’s net worth vary significantly between sources. Celebrity Net Worth reports her net worth at approximately $25 million** as of 2025. However, Forbes provides a more conservative estimate, placing her net worth at around **$5 million .
This disparity highlights the challenge of accurately valuing a celebrity’s wealth, particularly when income streams include fluctuating brand deals, royalties, and investments. The $25 million figure likely reflects her total career earnings rather than current liquid assets, while Forbes’s estimate may represent her current net worth after taxes, expenses, and investments.
To put her earnings in perspective, Rae was named the highest-earning TikTok user in 2020 and placed third on Forbes’ Highest-Paid TikTok Stars list in 2022. She ranked 30th on the Forbes Top Creators 2025 list.
How Addison Rae Makes Money
TikTok and Social Media Earnings
While Rae’s TikTok earnings have evolved dramatically, her early days were remarkably modest. She revealed that record labels initially paid her just $20 via PayPal to post dance videos to their artists’ songs—a practice she described as “really sketch” .
Today, her earning power is vastly different. As of May 2024, industry platform Glewee reported that Rae earns approximately **$142,031 per video**, making her one of the highest-paid TikTok influencers globally. Hopper HQ estimated her per-post earnings at $88,318.
Music Career
Rae’s music career has become a significant income source. Her 2024 single “Diet Pepsi” marked her debut with Columbia Records and earned her nearly 5 million monthly Spotify listeners. Her album Addison entered the Billboard Top 10 and earned her a Grammy nomination for Best New Artist. Royalties from streaming, record sales, and touring contribute substantially to her income.
Acting and Film
Rae’s acting career began with Netflix’s He’s All That in 2021, for which she earned a low six-figure fee. She subsequently signed a multi-picture deal with Netflix, likely worth several million dollars.
Brand Partnerships and Endorsements
Brand collaborations represent a significant portion of Rae’s income. She has worked with major companies including:
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American Eagle (global face, July 2020)
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Adidas
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Reebok
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Daniel Wellington
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Fashion Nova
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Chanel
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Saint Laurent
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Lululemon
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Airbnb
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Pandora
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IPSY
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Vital Proteins
In 2020, Rae delivered $4.26 million in Media Impact Value for American Eagle within six months.
Podcasting
Rae monetised her podcast That Was Fun? through an exclusive deal with Spotify, adding another revenue stream to her portfolio.
Businesses and Companies
ITEM Beauty
In August 2020, Rae co-founded ITEM Beauty, a clean makeup and skincare brand created in partnership with Madeby Collective. The brand launched at Sephora by August 2021 but was discontinued in January 2023.
AF Collection
In November 2021, Rae partnered with Hampton Beauty to launch her first fragrance line, Addison Rae Fragrance. The mood-based fragrances are cruelty-free, alcohol-free, and utilise upcycled materials.
Lucky Brand Collection
In August 2025, Rae collaborated with Lucky Brand to launch a collection of ultra-low-rise jeans.
Business Partners and Collaborations
Rae has worked alongside various business partners and investors throughout her career:
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ITEM Beauty: Founded in partnership with Madeby Collective, though specific ownership stakes are not publicly disclosed
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Hampton Beauty: Partner for her fragrance line
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Columbia Records: Her record label for music releases
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WME: Her talent agency, signed to represent her career
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Netflix: Signed a multi-picture deal for film projects
While Rae has business partners for her ventures, she operates as an individual artist rather than within a formal business partnership structure for most of her career.
Investments and Assets
Real Estate
Rae owns a $3 million mansion in the Tarzana neighbourhood of Los Angeles. The property spans 6,399 square feet across 0.58 acres and features:
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Six bedrooms
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7.5 bathrooms
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Infinity pool
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Panoramic neighbourhood views
Car Collection
Rae’s luxury car collection reportedly exceeds $654,000 in value, including:
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Custom Pink Matte Tesla Model X (purchased in 2020)
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Rolls-Royce Cullinan
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Mercedes AMG G-63
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Jeep Wrangler
How Addison Rae Built Her Wealth
Early Years (2019-2020)
Rae began her journey as a typical college student posting dance videos on TikTok. Record labels paid her as little as $20 to promote their artists’ songs—a far cry from her current earnings. By 2020, Forbes crowned her the highest-earning TikTok user, with approximately two-thirds of her $5 million net worth coming from brand collaborations.
Rapid Growth (2021)
By March 2021, Rae had become the world’s top-earning TikTok star. She dropped out of LSU, signed with an agent, moved to Los Angeles, and prepared to launch her cosmetics line . She also secured a multi-picture Netflix deal and a second season of her Spotify-exclusive podcast.
Brand Building and Expansion (2022-2024)
Rae diversified her income through acting, music, and entrepreneurial ventures. Her 2021 song “Obsessed” was met with criticism, but she persevered, later using scarcity marketing—deleting most Instagram and TikTok posts—to build intrigue for her 2024 comeback.
Pop Stardom (2025-Present)
Rae’s strategic rebrand paid off. Her album Addison received critical acclaim, earning a Grammy nomination. As she told The New York Times, “I have this luxury now to be able to play and explore”. Her association with artists like Charli XCX and Lana Del Rey helped reposition her as a serious pop artist.
Current Activities
As of 2025-2026, Addison Rae continues to expand her entertainment empire. She embarked on her first world tour promoting her debut album and received a Grammy nomination for Best New Artist. She continues to collaborate with major brands and is considered one of the most successful digital-to-traditional entertainment transitions of her generation.
Conclusion
Addison Rae’s estimated net worth of $25 million reflects her remarkable journey from viral TikTok dancer to Grammy-nominated pop artist. Her ability to pivot from social media influencer to legitimate musician, actress, and entrepreneur demonstrates a strategic approach to career building that few digital creators have successfully achieved.
While her net worth figures vary between sources—with Forbes estimating $5 million and Celebrity Net Worth reporting $25 million—the consensus is clear: Addison Rae has built substantial wealth through TikTok monetisation, music royalties, acting roles, brand partnerships, and entrepreneurial ventures. Her financial success, combined with her critical acclaim, positions her as one of the most successful influencers of the digital age.
The disparity in net worth estimates serves as a reminder that public figures’ wealth is difficult to quantify precisely. However, given her continued momentum and expanding portfolio, Addison Rae’s financial trajectory appears to be on an upward trend.
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